The Challenge
Make Smirnoff 21 culturally relevant for legal drinking ages 21-29 .
The Idea
Create an intimate space where people and connect and celebrate
The Insight
People crave reconnections with friends and family and they are seeking environments to do that safely
The Execution
In partnership with Everyday People, We want to host a virtual party in the MetaVerse. Our party will include guest performances, appearances and even an exclusive after party. Multiple showtimes and rooms are prepared for guests to tune in around the world.
Role - Art Direction | Creative Strategy
PARTNERSHIPS
In order to be fully immersed in the MetaVerse, VR is the only way to go. Oculus is at the forefront of engaging people around the world in fun experiences.
Stageverse is a budding platform that is changing the landscape of VR and the Metaverse. Stageverse is home to new experiences by allowing creatives and even celebrities to host concerts, gatherings plus so much more. Stageverse makes this experience very easy to enjoy since it is available for download on VR systems like Oculus for a full immersive 360 experience.
Lastly in partnership with Drizzly guests and users are welcomed to keep the party going or to just get it started by placing an order of their liking and have it delivered to their doorstep.
Metaverse / IRL Twistini Ingredients
Twistini is presented in the metaverse and also available for enjoyment while being immersed in our virtual concert.
