The Brief
How can HSBC better communicate our susutainablility goals to customers in a way that isn't cliché and is balanced and transparent.
Our Insight
There's a disconnect between banks and people. HSBC's current way of communicating sustainability has caused confusion, disinterest and distrust.
And more recently been accused of greenwashing.
And more recently been accused of greenwashing.
Our Solution
We're going to rethink how HSBC talks on sustainability to its customers and regains that trust.
Introducing our Be More campaign.
Introducing our Be More campaign.
This brief was also selected as the winning campaign by HSBC and we were also invited to pitch to HSBC Global senior executives.
My Role : Art Direction & Animation ( Be More gif )
Green Washing is Harmful
Be more Human
HSBC needs to connect with consumers and cut through the noise and corporate jargon.
Be More Transparent
Here is a mock up of HSBC's Banking App that give customers transparency, insight and condensed information on what Net Zero is and where HSBC is putting it's money in sustainable initiatives such as Clean water, planting trees and solar energy.
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Be more Big Picture
Also we wanted to help customers see the bigger picture of HSBC reaching its goal to sustainability.
Creating trust is to provide value, honesty, and transparency. Cutting through the noise allows HSBC
to introduce humanity back into banking and allows
HSBC to credibly talk about their sustainability goals
in a way that cuts through.
to introduce humanity back into banking and allows
HSBC to credibly talk about their sustainability goals
in a way that cuts through.
