The Brief
Take Coca-Cola Creations from a limited edition flavor series to a platform for Creators to hack and refresh.
Our Insight
63% of creatives are concerned with creative burnout. Gen Z is leading the pack, with fears surrounding AI despite being digitally savvy.
Our Solution
Introducing the Coca-Cola CreationsXpress.
A platform designed to get creators who are feeling creatively burned out to find their groove and express themselves creatively by generating inspiration collaboratively with AI and sharing amongst other likeminded creatives.
My Role: Art Direction
Bridging the Gap
Creations Xpress Vending Machine Will offer various Topics and Mediums of creativity. Creatives will be able to pick at their desire and Ai will Generate a Prompt for them to explore & Be creative with.
COuntless Possibilites
For Example, Geo-mapping sounds across NYC, Creatives can record different sounds they encounter in the streets of NYC from their device. AI Can help organize and restructure sounds into music by arranging keys and melodies uploaded by users.
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Meeting Creatives where they Are
we want to help creatives push through moments of creative blocks and lack of inspiration.
The Creations Xpress Machines will not only be Available across NYC but we want to put them in places where creatives tend to thrive, like cafes or incubator lounges to help spark ideas.
Lastly we want to change the scope of the use of AI. This idea was to help give creators back the power of creativity. Ai Can be a powerful tool if used correctly and it is not intended to replace the human effort to be creative. While AI can generate prompts to help creatives, the power is in the hands of the creators who make these ideas come alive and they have full ownership of their execution.
